Founders & teams
Focused software and API help for practical products and systems
I take on selective freelance work for founders, solo operators, and small teams who need practical software or API help without unnecessary overhead. That usually means building an MVP, improving an internal tool, creating a backend or integration layer, or helping a product move forward with clearer technical foundations.
This is the right place if you need focused build help rather than a generic agency package. Start with the closest service below, or send a short note and I can help you work out where the project fits.
Typical work
Common kinds of projects this page is for
The work is usually focused, useful, and close to a real product or operational need rather than broad transformation language. These are the patterns that come up most often.
Build or shape a focused first version
A good fit when you have a defined product idea and need practical implementation rather than a large agency process.
Improve a workflow that is slowing the team down
Useful for small operational systems, admin tooling, and software that should make day-to-day work simpler rather than more complicated.
Create the service layer behind a product
For API design, integrations, structured data, and backend work that needs to stay understandable and maintainable over time.
Move a product onto clearer technical ground
A strong fit when the next step is less about features and more about getting the foundations, boundaries, or delivery shape right.
Service lines
Choose the closest service path
Pick the page that matches the centre of gravity of the work. If it spans both areas, either page is fine. The goal is to get to the real context quickly, not force a perfect category choice upfront.
Software Development
Focused software development for founders, solo operators, and small teams building MVPs, internal tools, and maintainable product software.
Best when the main need is building or improving product software, MVPs, internal tools, or focused application work.
View service detailsAPI Development
Focused API and backend development for founders, solo operators, and small teams building integrations, service layers, and dependable product foundations.
Best when the main need is the backend layer: APIs, integrations, structured data, service contracts, or cleaner system boundaries.
View service detailsGood fit
Best suited to focused, practical software work
This works best when there is a real product direction, a useful system to improve, or a technical problem that needs clear ownership and delivery. It is less about selling the biggest possible scope and more about getting the right thing built well.
Usually a good fit
- Founders or solo operators with a defined product idea, workflow problem, or technical blocker.
- Small teams that need focused execution on a product area, internal tool, or backend layer.
- Clients who want clear collaboration, maintainable software, and less overhead than a larger agency setup.
Probably not the best fit
- Large multi-stream programmes that need a broad agency team or a lot of parallel delivery capacity.
- Projects with no clear problem, owner, or decision-maker yet.
- Work that depends on heavy process, inflated scope, or hand-wavy technical direction.
Independent developer
Direct collaboration with the person doing the technical work, not a layered agency handoff.
Practical communication
Clear explanations, grounded tradeoffs, and a teaching mindset that helps keep collaboration straightforward.
Plymouth-based, remote-friendly
Based in Plymouth, Devon, UK and set up for selective remote collaboration.
If you want to check fit before getting in touch, you can also review my experience or project work for more context.